FMCG: The Power of Fast-Moving Consumer Goods
Date: August 13, 2014
Сategory: Business, Economics
ISBN: 1622876636
Language: English
Number of pages: 596 pages
Format: EPUB
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This book is a history of the some of the world's most famous brands, from humble beginnings to current exalted status, from smudged, kitchen-table pamphlets to $ multi-million ad campaigns, from backyard experiments to global research. It examines the most recent developments in these glittering trajectories and reveals the very DNA of the brands themselves. Is it mastery of absorbency, the virtuoso integration of acquisitions, developing incomparable consumer trust, the ability to think in decades? All is revealed. If you work in Retail, FMCG, Marketing or Consumer Goods, this is a must–read book.
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