The Fashion Strategy: Key Techniques that Deliver Results

Why do some fashion organizations succeed and others don't?How do the best fashion brands achieve long lasting success?What do the best fashion companies do that set them apart?Why some companies make it to the top only to go bankrupt a few years later?Is fashion dying? Some seem to think so. Or is it merely a matter of mismanagement? Ralph Lauren closed his flagship Polo store. But Amancio Ortega's fashion empire is still strong, making him one of the richest men in the entire world across all industries.In this book, we will examine what makes a great fashion company and brand. 

We look at five key dynamics from various perspectives:
• Leadership
• Problem solving
• Vision
• How we see our people
• Building creativity and innovation

There is no magic bullet that solves everything. There is no overnight success. But there are tested techniques that, when used consistently, build the momentum of an organization until it is unstoppable. It takes a certain amount of toughness to get there, and Michael Kors said it best, "fashion is not for sissies."