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Paul Rand: Inspiration & Process in Design (Inspiration & Process)

Paul Rand: Inspiration & Process in Design (Inspiration & Process)
Date: November 5th, 2019
ISBN: 1616898593
Language: English
Number of pages: 144 pages
Format: EPUB
Best-known for his corporate brand logos and art direction, Paul Rand (1914–1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a strict design form in his work for corporate clients was balanced by a playful side , captured in this spirited collection of literal (and figural) back-of-the-envelope sketches, doodles, notes, and imaginative sparks that later found their full form in his children's books, logos, and personal work.

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