The SWOT Analysis: A key tool for developing your business strategy (Management & Marketing, Book 21)

Develop strengths to decrease the weaknesses of your business

This book is a practical and accessible guide to understanding and implementing the SWOT analysis, providing you with the essential information and saving time.

In 50 minutes you will be able to:
• Determine the strengths, weaknesses, opportunities and threats of your business
• Distinguish the factors that affect the internal functioning and external environment of your business
• Develop a coherent strategy