The Truth About Trust in Business: How to Enrich the Bottom Line, Improve Retention, and Build Valuable Relationships for Success

Trust gets a lot of lip service in the business world, particularly in the current economic climate. But according to author Vaness Hall, few of us really understand what trust in, how to build it, and how to determine if others view us and our organizations as trustworthy. And issues of trust exact high costs for us–ethically and financially.

Hall delivers a three-pronged approach to building trust based on assessment of expectations, needs, and promises. With a practical model, compelling insights, real case studies, and easy-to-implement tips, Hall offers readers:

knowledge of how to ensure that trust, once established, is not broken
guidance on how to become more trustworthy brands and businesses, and
assessment tools for determining how trustworthy you are in each area of business
Delving into sales, management, branding and marketing, customer services, and leadership, the guidebook gives companies and leaders the tools they need to earn trust, reap the rewards, and stand apart from the competition.

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