The Business Model Canvas: Let your business thrive with this simple model (Management & Marketing)

Ready to take your business to the next level? Find out everything you need to know about the Business Model Canvas with this practical guide.

An increasing number of people are taking the plunge and creating their own businesses, choosing to be their own boss and create their own profits. Yet this is no mean feat, which is why it is essential to have a solid business plan. This guide will teach you all about the Business Model Canvas and how it can increase your value proposition, and improve your company.

In 50 minutes you will be able to:
• Identify the nine factors affected by the Business Model Canvas and why they are important
• Analyse concrete applications of the Business Model Canvas with real-life case studies
• Learn more about the limits and criticism of the tool, so that you can apply the BMC effectively and use it alongside other complementary tools