The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success (30 Day MBA), 2nd Edition
Date: January 28, 2016
Сategory: Business, Economics
ISBN: 074947498X
Language: English
Number of pages: 281 pages
Format: True PDF
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The 30 Day MBA in Marketing provides a one-stop comprehensive overview of marketing for small business owners, entrepreneurs, or managers who do not have an MBA degree. This updated second edition offers brand new case studies on Victoria's Secret, Match.com, TomTom, Pizza Hut, and Caterpillar. The book also covers current trends including mobile marketing, social media marketing, and marketing science developments, as well as traditional topics such as buyer behavior, marketing strategy, advertising and promotion, pricing, and marketing and the law.
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