You're About to Make a Terrible Mistake!: How Biases Distort Decision-Making and What You Can Do to Fight Them

'A masterful introduction to the state of the art in managerial decision-making. Surprisingly, it is also a pleasure to read' – Daniel Kahneman, author of Thinking, Fast and Slow

A lively, research-based tour of nine common decision-making traps – and practical tools for avoiding them – from a professor of strategic thinking.

We make decisions all the time. It's so natural that we hardly stop to think about it. Yet even the smartest and most experienced among us make frequent and predictable errors. So, what makes a good decision? Should we trust our intuitions, and if so, when? How can we avoid being tripped up by cognitive biases when we are not even aware of them? You're About to Make a Terrible Mistake! offers clear and practical advice that distills the latest developments in behavioural economics and cognitive psychology into actionable tools for making clever, effective decisions in business and beyond.