The Long Win: The search for a better way to succeed

'Powerful and profound.' - Matthew Syed

'Anyone interested in motivation should read this book and think deeply.' - Margaret Heffernan

In this fascinatingexamination of our widespread obsession with winning, Cath Bishop draws on herpersonal experience of high-performance environments to trace the idea ofwinning through history, language and thought to explore how it has come to bea defining concept in fields from sport to business, from politics to education. Faced with the challenges and opportunitiesof the 21st century, Cath offers a new, broader approach – The LongWin.

Cath competed as arower at three Olympic Games, becoming the first British woman to win the WorldChampionships and an Olympic medal in the coxless pairs event. As a senior diplomat, Cath worked on policyand negotiations, specializing in stabilization policy for conflict-affectedparts of the world. In business, Cathhas acted as a coach and consultant, advising on team and leadershipdevelopment and organizational culture, and teaches on the Executive EducationFaculty at the Judge Business School, Cambridge University.

In this book shebrings that extraordinary mix of experience to examine what winning has come tomean to society and to us as individuals and offers a fresh perspective on howwe might redefine success – personal and professional - for the longer-term.