What Home Buyers Really Want, 2021 Edition

This updated version of What Home Buyers Really Want, 2021 Edition -- based on a comprehensive nationwide survey of recent and prospective home buyers -- is more essential than ever before. In the wake of a pandemic unprecedented in modern times, this intensive research on home buying preferences contains novel insights brought about by a sea change in how people live and work. The concept of what a home is and what is now expected from it have been transformed over the course of several months and, naturally, preferences have adapted.

This is an invaluable resource for those that work to deliver a home and community that buyers want and are willing to pay for. Features, technology, community amenities, and how these preferences differ based on demographic factors like age, race/ethnicity, geographic location, income or price point -- it's all inside. Just a few of the features home buyers want: preference for a newly-built home over an existing home; a single-family detached home; open layouts; specialty rooms such as a laundry room, dining room, great room, and a home office; stone and brick home front exterior walls; and full bath on the main level.