What Your Customer Wants and Can't Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics

Use Science to Understand Why People Buy

"The most important business book to come out in years." –Michael F. Schein, author and columnist for Forbes, Inc, and Psychology Today

What Your Customer Wants (And Can't Tell You) explains the neuroscience of consumer behavior. Learn exactly why people buy—and how to use that knowledge to improve pricing, increase sales, create better "brain-friendly" brand messaging, and be a more efffective leader.

Behavioral economics is the future of brands and business. What Your Customer Wants (And Can't Tell You) goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. In this book, business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits.

Discover information and tools you can actually use to influence consumers. Go beyond data science for business and apply behavioral economics. Learn how the consumer brain works. Become a better leader and creatively and effectively market your brand by understanding the true needs of your customers.

Dramatically improve your effectiveness as a leader and marketer with the practical tools in this book, including:
• Real-world examples that bring a concept to life and make it stick
• Ideas to help you with problem solving for your business
• Ways to hack your brain into coming up with innovative programs, products, and initiatives

If you liked marketing and business books like Nudge by Richard Thaler and Cass Sunstein, Predictably Irrational by Dan Ariely, or This is Marketing by Seth Godin, you'll love What Your Customer Wants (And Can't Tell You).