Making Money Moral: How a New Wave of Visionaries Is Linking Purpose and Profit

"As we look ahead to the recovery from the COVID-19 crisis, Making Money Moral could not come at a better time."
—Jamie Dimon, Chairman and Chief Executive Officer, JPMorgan Chase

The math doesn't add up: Global financial markets can no longer ignore the world's most critical problems. The risks are too high and the costs too great.In Making Money Moral: How a New Wave of Visionaries Is Linking Purpose and Profit, authors Judith Rodin and Saadia Madsbjerg explore a burgeoning movement of bold and ambitious innovators. These trailblazers are unlocking private-sector investments in new ways to solve global problems, from environmental challenges to social issues such as poverty and inequality. They are earning great returns and reimagining capitalism in the process. Pioneers in the field of sustainable and impact investing, Rodin and Madsbjerg offer first-hand stories of how investors of every type and in every asset class are investing in world-changing solutions—with great success.

Meet the visionaries who are leading this movement:
• The investment managers putting trillions of dollars to work, like TPG, Wellington Management, State Street Global Advisors, Nuveen, Amundi, APG and Natixis;
• The asset owners driving the transition, like GPIF and PensionDanmark;
• A new generation of entrepreneurs benefiting from the investments, like DreamBox Learning, an innovative educational technology platform, and Goodlife Pharmacies, which is disrupting the traditional notion of a pharmacy;
• The corporations that are repurposing their business models to meet demand for sustainable products and services, like Ørsted; and
• The nonprofits that are reimagining how to raise money for their work while creating significant value for investors, like The Nature Conservancy.