Ties to Tattoos: Turning Generational Differences into a Competitive Advantage, 2nd Edition

"Capitalizing on the talents of a multigenerational work force is the key to future business success. Sherri Elliott recognizes that and gives sound advice." —Leslie Elliott, president, Toni & Guy, USA

For the first time in history, the American workforce is comprised of four distinct generations—Traditionalists, Boomers, Xers, and Millennials. Additionally, today's workforce brings with it a new set of challenges and opportunities: the looming labor shortage, sagging productivity, knowledge transfer, the language barrier, and stereotypes.

Ties to Tattoos offers innovative ways to recruit, reward, manage, motivate, train, and retain, all within a generationally diverse workplace. Understanding generational issues is one of the best new tools for resolving conflicts and boosting productivity. Ties to Tattoos provides keys for understanding these issues and strategies to leverage multigenerational differences in ways that make companies stronger. The creative people strategies described throughout the book set the bar for companies in the coming decade with the sustainable competitive advantage engaged and committed employees.

"Ties to Tattoos provides thought-provoking realities you need to consider. It affords actionable ideas on how to gain better understanding of what drives today's workforce to deliver exceptional results." —George Killebrew, Senior Vice-President of Corporate Sponsorships, Dallas Mavericks

"Provides very helpful insights into the nature and reasons for these generational differences and offers strategies for leveraging them to an organization's advantage. While the commonalities between generations may be much greater than the differences, knowing how to recognize and manage the differences can make the leadership challenge less daunting." —Susan R. Meisinger, SPHR, past president, Society for Human Resource Management