Total Rethink: Why Entrepreneurs Should Act Like Revolutionaries

In business, and in life, everything is changing fast, apart from how we behave. Our ways of thinking and making decisions have changed little since we lived in agricultural and industrial societies, but the problems we now need to solve are entirely different. It requires a revolution in thinking and behavior to meet the challenges that now face us and avoid disaster we need to totally rethink the model.

The traditional wisdom has been that such improvements are best done incrementally, just as big, established corporations will plan to increase their turnovers and profits incrementally and governments will change their laws incrementally. However, things are moving too fast for that to be an effective solution any longer and we must all z the way we think and the way we behave in order to be more truly entrepreneurial.

Part business biography, part business blueprint, Total Rethink explains how this can be done. Successful telecoms entrepreneur, David McCourt, lays out the reality of the dangerous situation we find ourselves in and suggests solutions which will empower everyone, including business people, politicians, diplomats and teachers, to repair the damage we have already done, and prepare for the dramatic changes to come.