Stay Woke, Not Broke: Protect Your Brand in Today's Business Climate (Business)

Navigate polarizing landscapes and "cancel culture" traps. Businesses wanting to stay relevant and do the right thing are asking questions such as "What is 'woke' and how can a business be it?," and " How can you avoid a mistake that could get you 'cancelled'?"

While social justice issues dominated the headlines, author and disability advocate Alison Tedford realized business owners were asking these questions and often didn't know how to sell with sensitivity, share their stances on social justice issues, or even what their audiences wanted or expected from them. Did they need to take a stand, and if they did, what if they said the wrong thing? Was recovery possible? This experience saw Tedford develop a program that is, in a nutshell, social justice education for owners of businesses big and small.

Stay Woke, Not Broke explains how to create diversity statements, develop content plans for ongoing social justice topics, and moderate your communities to let important conversations take place. With more than a decade in cross-cultural communication and education in the public sector, and several years in the private sector creating content for public education on social history affecting Indigenous people, her experience navigating sensitive topics lends itself to this book.