The XX Edge: Unlocking Higher Returns and Lower Risk

In The XX Edge, Patience Marime-Ball and Ruth Shaber envision a new paradigm of gender-focused investing where more women are placed in decision-making roles and able to optimize their skills across all capital markets—leading to higher returns for individual investors and greater economic growth.

There's a simple but often overlooked investment strategy to earning higher returns—include women as financial decision-makers within your organization or team. That's The XX Edge.

Seasoned executives and investors Patience Marime-Ball and Ruth Shaber demonstrate the new paradigm where women are at the center of investing as agents and actors—not just as beneficiaries.

If you manage investments—either your own or others'—you'll want to understand the data and discover the financial power of The XX Edge:
• Gender-inclusive teams are 21% more likely to see outperformance in profitability relative to peers
• Female CFOs deliver a 6% increase in profits and an 8% stock performance bump compared to overall performance under male predecessors
• New companies with a female founder performed 63% better than those with all-male teams over an observed ten-year period
• Women-run hedge funds outperformed the average of larger hedge funds by a margin of 6% over a six-and-a-half-year period

You'll discover the inherent gender differences between women and men and why these differences make women excellent financial decision makers and investment collaborators. Patience and Ruth unpack the evidence that proves this point across all asset classes.

The XX Edge shows that when women make financial decisions and apply their skills across all capital markets, it leads to higher returns for individual investors and greater economic growth—a true win-win for all.