Successful Pitching For Business In A Week: Teach Yourself

The book focuses on the special nature of winning significant business in competitive
markets in pitches involving several formal stages.

It will:
• Review the essential processes of making complex sales and the role of core techniques of persuasion
• Show how to handle initial contacts and meetings and obtain a clear brief regarding customer/client needs
• Demonstrate the process of analysing client needs and putting clear and persuasive proposal documents in writing

Sunday: What is a pitch?
Monday: Initial contact
Tuesday: Planning a powerful response
Wednesday: Putting proposals in writing
Thursday: Preparing a formal presentational pitch
Friday: Making the presentation
Saturday: Follow-up action and the power of persistence