The Strategy Manual: A step-by-step guide to the transformational change of anything

The Strategy Manual is a practical handbook for anyone interested in the creation, management or governance of strategy. It aims to demystify strategy and provide a step-by-step guide on how to do it well. It features many innovative models, frameworks and templates to help you make sense of the challenges of strategy and how to overcome them systematically and rigorously.

Mike Baxter is a renowned strategy expert, having spent over 20 years delivering independent front-line consultancy to some of the world's leading companies. The Strategy Manual draws on his many years of experience, expertise and thought leadership to deliver clear, visual models and frameworks to help you understand strategy and turn principles into practice.