Jump First, Think Fast: an Unconventional Approach to High Performance

Frank J. O'Connell is the original millennial, and in his book Jump First, Think Fast he shares how he blazed a trail of innovation for some of the biggest brands in American business.

Frank O'Connell grew up as a farm boy in a small town of 2,000 in Ovid, New York, where he drove tractors, sold eggs, and won prizes at 4H Fairs. He learned the value of hard work from his mother, who told him that he could surpass everyone by outworking them. Because of the values instilled in him, Frank went on to live an outsized life as a corporate chieftain.

For more than fifty years, Frank has helmed such companies as Reebok, Fox Video Games, HBO Video, SkyBox, Gibson Greetings, and Indian Motorcycles. Frank has led major consumer product revolutions, including Innovative food products, video games, video tapes, the Reebok Pump, collectibles, toys, greeting cards, action figures, and the iconic Indian Motorcycle.

A student of hard work and business who learned his craft on the front lines of sales and marketing, Frank knew that the right thing to do was to Jump First and then Think Fast. In his book, he shares his personal stories, business strategies, his passion for mentoring, and proven methods for management. Jump First, Think Fast details Frank's many business successes – as well as some failures – in an honest and forthright way. Jump First, Think Fast is for those who want to think differently about business and learn how to find their place, trust their instincts, and enjoy the ride from a successful CEO's stories, lessons, and life moments.