The FUD Factor: Overcoming Fear, Uncertainty & Doubt to Achieve the Impossible

Ready to embrace your inner Fearless Leader?

Brendan P. Keegan is here to guide you on your way. In The FUD Factor: Overcoming Fear, Uncertainty & Doubt to Achieve the Impossible, Keegan sets the record straight: Fearless Leaders aren't born — they are made — and we all have the capability to become the Fearless Leaders we aspire to be. Drawing on lessons learned along his own Fearless Leadership journey and the lessons learned by emerging, stuck, challenged, and get-better leaders across all industries, experiences, and ages, Keegan urges us to face our fears, believe in ourselves, and inspire others through our own commitment to show up as a Fearless Leader every day.

In his carefully laid out strategy, Keegan uncovers all the qualities of Fearless Leadership and provides a clear path for aspiring and seasoned leaders to follow, a path that will empower them to achieve the impossible.