STARTUP ENCHIRIDION: Small Business Guide

Most of us if not all usually have a dream of owning a business. A good percentage have actually gone ahead to start one. Majority have failed while a few have sailed through. Some by sheer luck while some by have really understood what it takes to actually run a successful business from the ground up.

this book has provided valuable insights and practical tips for startups and small businesses to achieve success. The book has covered various aspects of building a successful business, including developing a strong vision and mission, building a solid brand, leveraging innovative technology, and implementing effective marketing strategies.

The book emphasizes the importance of social responsibility and sustainability, and how businesses can make a positive impact on society and the environment. Real-life examples of successful companies in Kenya, Africa, and the world have been provided to illustrate how these principles can be applied in practice.

As a startup or small business, it is essential to have a clear vision and mission, build a strong brand, and leverage technology and marketing to reach your target audience. It is also important to be socially responsible and committed to sustainability, as this can create a positive impact on society and the environment while also building a loyal customer base.