Believe-in-You Money: What Would It Look Like If the Economy Loved Black People?

Offering a revolution in Black business financing, this book centers the entrepreneur and responds to the systemic failures surrounding Black wealth building.

There is a huge racial wealth gap in America today. Owning a business is one of the best ways to build wealth—but entrepreneurs need capital. And investing in Black companies is obstructed by systemic racism and implicit biases that continue to create barriers to success.

Merging historical information and data, along with tactical examples and explanations, this practical guide shows us what needs to be done in order to change the way we support Black companies and how we think about wealth.

Norwood calls for investors to move away from extractive, individualistic, exploitative approaches to capital and entrepreneurship. She asks us to move toward transformational, restorative, regenerative, and interdependent relationships to repair the impacts of systemic racism. Investors, large and small, need to say to Black business owners, “we believe in you.”

With an entrepreneur-centric approach, Believe-In-You Money challenges the system failure surrounding Black companies. It’s a guide on how Black entrepreneurs can be supported in sustainable ways and offers a shift in the way we think about who can be an investor, while aiming to change our personal relationships with money.