90s Bitch: Media, Culture, and the Failed Promise of Gender Equality

Finalist for the Los Angeles Press Club Book Award, muse to a Givenchy fashion collection, and recommended by the TheNew York Times, The Skimm, US Weekly,The Washington Post, The Boston Globe, Refinery 29, Book Riot, Bitch Media, and more. 

"Yarrow’s biting autopsy of the decade scrutinizes the way society reduced — or “bitchified” — women at work, women at home, women in court, even women on ice skates . . . Direct quotes from politicians, journalists and comedians about the women provide the most jarring, oh-my-god-that-really-happened portions of Yarrow’s decade excavation." — Pittsburg Post-Gazette

The nostalgic, smart, and shocking account of how the 90s set back feminism, undermined girls and women, and shaped the millennial generation from award-winning journalist, Allison Yarrow.  

To understand how we got here, we have to rewind the VHS tape. 90s Bitch tells the real story of women and girls in the 1990s, exploring how they were maligned by the media, vilified by popular culture, and objectified in the marketplace. 

Trailblazing women like Hillary Clinton, Anita Hill, Madeleine Albright, Janet Reno, and Marcia Clark, and were undermined. Newsmakers like Britney Spears, Monica Lewinsky, Tonya Harding and Lorena Bobbitt were shamed and misunderstood. The advent of the 24-hour news cycle reinforced society's deeply entrenched misogyny. Meanwhile, marketers hijacked feminism, sold “Girl Power,” and poisoned a generation. 

Today echoes of 90s “bitchification” still exist everywhere we look. To understand why, we must revisit and interrogate the 1990s—a decade in which empowerment was twisted into objectification, exploitation, and subjugation. 

Yarrow’s thoughtful, juicy, and timely examination is a must-read for anyone trying to understand 21st century sexism and end it for the next generation.