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The Invisible Touch: The Four Keys to Modern Marketing

The Invisible Touch: The Four Keys to Modern Marketing
Published January 15th, 2001
ISBN 0446524174, 0446699837
Language English
Pages 236
Formats EPUB
This guide shows how markets work and how prospective clients think. It delivers business wisdom aimed at keeping clients by utilising the keys to modern marketing - price, brand, packaging and relationships.

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