You, Inc.: The Art of Selling Yourself
Published March 1st, 2007
ISBN 0446695815, 0446578215
Language English
Pages 336
Сategories Business, Economics
Formats EPUB
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As founder of Beckwith Advertising and Marketing, Harry Beckwith learned early on in his career that no matter what product is being sold, the most important component of the sale is you.
And in You, Inc. Beckwith teams up with his wife, Christine Clifford Beckwith (motivational speaker and former top sales executive) and they expand on this fundamental premise of selling, providing wonderful tidbits, anecdotes, and advice through his well-known home-spun writing style.
The Beckwiths offer doses of humor and practical knowledge to anyone who wants to learn how to "seal the deal" and thrive in business.
And in You, Inc. Beckwith teams up with his wife, Christine Clifford Beckwith (motivational speaker and former top sales executive) and they expand on this fundamental premise of selling, providing wonderful tidbits, anecdotes, and advice through his well-known home-spun writing style.
The Beckwiths offer doses of humor and practical knowledge to anyone who wants to learn how to "seal the deal" and thrive in business.
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