Relentless Caring: If You Don't Give a Damn, Don't Expect Anyone Else To

By delivering kindness every day at all levels of your organization and to all your customers, you will earn dedicated employees and repeat customers—and, ultimately, profitability.

This step-by-step guide details an approach to leadership focused on caring about the well-being of others.

As founder and executive chairman of MarineMax and with kindness as his True North, William H. McGill Jr. helped transform the company from a small disparate group of boat dealers into a highly profitable $2 billion global conglomerate.

In Relentless Caring, McGill shares what he’s learned about how to truly care about others 24/7 and generate solid profits at the same time.

Readers will learn:
• Why having the right people in the right jobs matters
• How to find the right team members and take care of them and their families, including providing high-quality, low-cost health care
• Why long-term thinking is essential for success
• Why persistence, consistency, and risk are essential for growth
• Why investing in basic tools like personality profiling and a structured hiring and promotions system contribute to making the right decisions

Relentless Caring is a practical playbook for “managing from the heart”—tirelessly delivering goodness and kindness to your team members and to customers to build strong loyalties that can buoy your organization even in the most challenging economic waters.