Winning at Sales: How to Get So Good People Say "Thank You" for Letting Them Buy

Winning in Sales teaches sales professionals the secrets of mastering the #1 "lever" to growing their income: sales.

Every great invention and advancement in history took place because someone used their words to sell something. Whether people are trying to grow a business, make more money, or simply live a better life, they need to master the game of influence. Author Taylor A. Welch's sales strategies have helped create dozens of seven- and eight-figure brands. Now, for the first time, he's sharing his masterpiece "source material" for influencing human decisions in Winning in Sales.

Drawing from his personal experience of training 5,000 clients, gaining hundreds of thousands of customers, and making over 700,000 sales calls, Taylor teaches sales professionals how to grow their influence without being gross through employing the secret art of human connection. Filled with models, concepts, frameworks, and scripts, this guidebook is designed so business owners and sales professionals can use these tools to influence people to make decisions that are good for them and good for business.

Learning how to sell is about more than just knowing what to say. It's knowing how to say it, when to say it, and when to say nothing at all. It's about human advocacy and respect for the customer. Whether someone is brand new to sales or a seasoned professional looking for an edge, Winning in Sales will teach them to get so good that their clients and customers will say "thank you" for letting them buy.