The AI Marketing Playbook: Concepts • Methods • Applications (MLI Generative AI), 2nd Edition

Key benefits
• An exploration of AI applications in diverse marketing domains, including personalization and SEO
• An in-depth look at ethical considerations and the evolving role of AI in marketing
• Inclusion of practical strategies and real-world examples for integrating AI into campaigns

Description
This book offers a comprehensive guide to integrating AI into modern marketing strategies, transforming how businesses engage with audiences. It begins with an overview of AI’s role in marketing, its evolution, and its benefits in driving innovation. Early chapters cover foundational topics like AI, machine learning, and data preparation for effective AI implementation. The book then explores practical applications, such as analyzing customer behavior for personalized experiences and using AI-powered chatbots for improved customer service. You’ll learn to apply image and video recognition for visual marketing and leverage AI for social media strategies that boost engagement. The book also covers predictive analytics, AI-driven email marketing, and techniques to optimize SEO and content marketing. Further chapters focus on automating marketing processes and using AI to support sales enablement with actionable insights. The final chapter discusses ethical considerations and the future of AI in marketing, emphasizing the balance between automation and human creativity. This book equips marketing professionals and business leaders with the tools to harness AI’s potential for impactful marketing strategies.

Who is this book for?
This book is ideal for marketing professionals, digital marketers, and business leaders looking to integrate AI into their marketing strategies. Readers should have a basic understanding of marketing principles and a general awareness of AI technologies. No prior technical expertise in AI is required, but familiarity with digital marketing tools and concepts will be beneficial.

What you will learn
• Understand AI's role in modern marketing
• Leverage AI for advanced customer segmentation
• Utilize machine learning for predictive analytics
• Implement AI-driven personalization strategies
• Optimize marketing campaigns using AI tools
• Enhance customer service with AI chatbots