Emotional Capital for the Triple Win: 50 innovative ways to lead the consumption revolution

"Amber's robust research, precise definitions, and extensive citations make for an intellectually rigorous read…a well-researched examination of consumer behavior." - Kirkus Reviews.

"Achieving meaningful change demands advocacy for new thinking and public demonstration that sustainability and profitability need not be mutually exclusive. Amber's bold, optimistic vision is inspiring." - BookLife by Publishers Weekly.

A groundbreaking guide for the next generation of business leaders, founders, and innovators, this book unveils 50 innovative strategies to revolutionize consumer behavior to achieve the triple win: for people, the planet and universal prosperity. How can we transform impulsive buying into meaningful action-taking, empowering people to navigate the consequences of economic growth? Essential reading for business leaders dedicated to making a significant difference, this book is a blueprint for a brighter, more sustainable world. Elena V. Amber is a founder, researcher and award-winning author whose work sits at the intersection of leadership, psychology and neuroscience, aiming to promote sustainable consumption and business practices.