Virus Is a Language: AI, QAnon, COVID-19 and the New Abnormal (Goldsmiths Press / Future Media)

On how Generative AI and cults such as QAnon spread digitally and culturally follow the same rules as biological viruses.

Viruses can be biological, digital, or cultural. All share basic viral properties that can be analyzed as a language (with its own principles, grammar, and vocabulary), which can help us achieve a better understanding of how they propagate and mutate. This is crucial for controlling their impact on human society. Generative AI, the Covid-19 pandemic and QAnon are the case studies. They are used to develop a full theory of Virus as a Language. The goal is to foster a conversation on viruses in various parts of society. And, in some ways, to learn to “speak” virus, so as to better think through such concepts as percentages, exponential growth, infection, immunization, mutation, agency, and extinction.

The book will help concerned readers understand and navigate our strange, complex world. In particular, it offers new insights on Generative AI, COVID-19 and other pandemics to come, Facebook, QAnon, and similar phenomena that impact almost everyone.