Gravitude: Harnessing the Force of Organizational Gratitude

Mark Bowling has had some incredible mentors - Cam Lanier and Regi Campbell top the list. Their impact on his life has been profound, for which he is extremely grateful. You probably have your own list. And chances are, you're on someone else’s. Gravitude provides you (and your organization) with the tools to grow that second list.

Gratitude isn’t just a virtue - it’s a force that shapes the success of organizations. Gravitude reveals how leaders can harness this powerful force through six foundational pillars: Phileo Love, Trust, Teamwork, BHAGs (Big Hairy Audacious Goals), Legacy, and Identity. Just as gravity strengthens with mass, the presence of these pillars amplifies Gravitude—a measurable force that fosters engagement, loyalty, and organizational excellence.

Featuring exclusive insights from top executives - including Dave Katz (President & COO, Coca-Cola Consolidated), Glen Jackson (Co-Founder, Jackson Spalding), Tim Fisher (President, Jackson + Coker), Jeff Henderson (Executive Director, Leadership Strategy and Innovation, Chick-fil-A), Ben Tyson (CEO, No Longer Bound), and Horst Schulze (Co-Founder, Ritz-Carlton) - this book validates how gratitude transforms workplace culture.

Gravitude also distinguishes between fleeting thankfulness and deep, lasting gratitude, explaining why cultivating “grateful fans” leads to greater organizational success than simply creating “raving fans.” Finally, it introduces the Gravitude Quotient (GQ), a groundbreaking tool that enables leaders to measure and strengthen gratitude within their teams.