Innovation in Action: Unlock Curiosity, Creativity and Clarity with the DUCTRI Toolkit

A proven framework to turn your best ideas into lasting change.

Innovation workshops generate plenty of ideas. What they don't generate is actual change. The problem isn't creativity - it's that most approaches don't help you identify the right problem to solve, and they stop at ideation, leaving you with a whiteboard full of possibilities and no path to delivery.

Innovation in Action introduces the DUCTRI Toolkit — a six-phase process (Discovering, Understanding, Creating, Testing, Resourcing, Implementing) refined through 300+ industry projects over ten years. Developed by innovation researchers and experts Christian Walsh and Vaughan Broderick, DUCTRI emphasises the two phases other frameworks ignore: Resourcing and Implementing.

Inside, you'll find:
• Over 30 field-tested tools with step-by-step guidance on what, why, when and how to use each one
• Real-world case studies from healthcare, technology, social enterprise and more — showing innovation in action across products, services and systems in diverse industries
• Practical frameworks for building the curiosity, creativity and clarity mindsets that drive lasting change

Whether you're a manager driving innovation, a consultant needing proven client tools, or a leader navigating organisational change, Innovation in Action provides a complete path from ideation to implementation. The tools are practical, the guidance is specific, and the approach actually works.