The Mindful Athlete: Secrets to Pure Performance for Everyone, 2nd Edition

In this new expanded 2nd Edition of a book now considered a classic in the fields of performance, sports psychology, and flow, George Mumford — the all-star advisor to legends like Kobe Bryant, Michael Jordan, and Connor McDavid — shares his pioneering mindfulness-based program for elevating your game in any area of life. It features forewords by legendary NBA coach Phil Jackson and Dan Harris from 10% Happier. The new edition of The Mindful Athlete: Second Edition expands on the timeless wisdom within to give readers a more direct experience of the practices and techniques like The Five Superpowers that Mumford teaches, which can transform your life. Pure performance for everyone, athlete or not!

"George helped me understand the art of mindfulness. To be neither distracted or focused, rigid or flexible, passive or aggressive. I learned just to be." Kobe Bryant

Michael Jordan credits George Mumford with transforming his on-court leadership of the Bulls, helping Jordan lead the team to multiple NBA championships alongside Scottie Pippen.

Widely thought of as Hall of Fame coach Phil Jackson's secret weapon, Mumford's roster of champion clients also includes Kobe Bryant, Shaquille O'Neal, NFL, MLB, and NHL teams, Premier League soccer players, Olympic gold medalists, corporate executives, college athletes, entrepreneurs, and people from all walks of life.

In The Mindful Athlete: Second Edition, Mumford shares his own inspirational story from addict to champion, along with the timeless strategies and easy-to-apply practices— including The Five Superpowers—that help everyone he works with elevate their game in work, love, and play.

He blends core concepts from Buddhist insight meditation, psychology, philosophy, and the recovery movement in a groundbreaking, yet down-to-earth way that's accessible to everyone.

Mumford's charismatic teaching style combines techniques of engaged mindfulness with lessons from popular culture icons such as Yoda, Indiana Jones, and Bruce Lee to tell illuminating stories about his larger than life clients.

The Mindful Athlete: Second Edition is an engrossing read and an invaluable resource for anyone looking to elevate their game, no matter what the pursuit. It features a new foreword from Dan Harris (10% Happier Podcast) alongside Hall of Fame coach Phil Jackson's original setup. Mumford also reframes and expands on the timeless wisdom within, adding new stories and practices to the concepts he presents.

George also brings mindfulness back to its original context as part of a three-fold training that integrates wisdom, morality, and mental discipline. He believes all three are necessary to develop a new "way of being", where the practices presented become second nature, available any time.

Since its initial publication in 2015, The Mindful Athlete has come to be regarded as a classic in the fields of performance, sports psychology, and flow — selling more than 100,000 copies and influencing students from around the world wanting to build mental toughness and resilience; and ultimately learn to "just be", as Kobe Bryant once described George's greatest lesson.

Ultimately, The Mindful Athlete transcends athletics, into the realm of pure performance for everyone.