Salesforce AI: Building, Customizing, and Embedding AI Solutions

AI is transforming how enterprises connect with customers, streamline operations, and drive growth—all within the Salesforce ecosystem. Salesforce AI: Building, Customizing, and Embedding AI Solutions is a comprehensive guide to leveraging Salesforce's AI capabilities, from out-of-the-box tools to fully customized solutions. Designed for administrators, developers, architects, and consultants, this book helps readers navigate Salesforce AI while reinforcing essential concepts like predictive AI, generative AI, agentic AI, data, and trust.

Covering tools such as AI Model Builder, Semantic Model Builder, Tableau Next, Agentforce Studio, Slackbot, and MuleSoft Agent Fabric, this book offers a step-by-step approach to explaining Salesforce AI solutions. Whether you're building predictive models from scratch, deploying AI-driven chat experiences, or embedding automation into workflows, this book equips you with the knowledge to create Salesforce AI-powered solutions that scale.
• Explore how Agentforce agents leverage Data 360 for context and insights
• Discover how to train and operationalize machine learning models
• Use Salesforce builder tools to customize and implement agentic AI solutions
• Leverage Slack, Agentforce, and MuleSoft to effectively manage multiple AI agents
• Learn how Salesforce AI enhances sales, service, and marketing strategies