The Long Tail Theory: Ensure the Future Profitability of Your Company (Management & Marketing, Book 26)

Ensure the future profitability of your company!

This book is a practical and accessible guide to understanding and implementing the long tail theory, providing you with the essential information and saving time.

In 50minutes you will be able to:
• Understand the uses of the long tail theory in the digital product market and how you can use it to sell products and for search engine optimization
• Identify the products in your portfolio that make up the 'head' and 'tail' sections of the long tail theory and use these findings to form your strategy
• Learn about how you can increase future profitability using Chris Anderson's strategy of "selling less of more"