Gestalt Psychology for Marketing and Leadership: Influence Customer Perceptions and Make Advertising More Memorable (Management & Marketing, Book 7)

Influence customer perceptions and make advertising more memorable!

This book is a practical and accessible guide to understanding and implementing Gestalt psychology, providing you with the essential information and saving time.

In 50minutes you will be able to:
• Understand the basic principles of Gestalt psychology and what they reveal about the functioning of the human brain
• Learn how you can use this theory as a psychology-based tool in marketing and management practices
• Identify each of the Gestalt laws and recognize how you can apply them to target customers more effectively, change their perceptions of products and influence their buying behavior